预计 2023 年至 2031 年期间,葡萄酒和白兰地市场将实现4% 的复合年增长率。由于向高端和奢侈品的转变,葡萄酒和白兰地市场正在增长。
葡萄酒和白兰地市场分析
- 葡萄酒和白兰地市场主要受经济发展增长的推动,包括全球经济趋势和区域因素。
- 经济衰退后经济状况稳定、大宗商品价格回升以及公共和私人投资增加是促进葡萄酒和白兰地市场扩大的因素。
- 红酒属于高档奢侈品,可支配收入的突然增加可以促使消费者购买高档红酒,从而推动对红酒的需求。
- 此外,随着社会和环境问题越来越受到重视,社交媒体发挥着重要作用,这可能会影响葡萄酒的购买,尤其是影响消费者选择采用可持续和环保的酿酒方法生产的葡萄酒。
葡萄酒和白兰地市场概览
- 葡萄酒和白兰地市场因多种驱动因素而增长,其中包括产品需求的变化,如向高端和奢侈口味的转变。
- 消费者希望拥有独特而精致的饮料体验。消费者的偏好正在转向葡萄酒和白兰地。葡萄酒旅游的日益普及可能会推动这一市场的发展,因为葡萄酒游客会参观葡萄园和酿酒厂品尝不同种类的葡萄酒和白兰地,最终导致对各种葡萄酒和白兰地的需求增加。
- 越来越多的人开始定期饮用葡萄酒,这是该市场增长的主要原因之一。饮用葡萄酒已变得非常流行,导致对葡萄酒及其产品的需求增加。
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葡萄酒和白兰地市场:战略洞察
复合年增长率(2023 - 2031)4%- 2023 年市场规模
XX 百万美元 - 市场规模 2031
美元 XX 百万美元
市场动态
- 增加酒精消费
- 对奢侈和优质酒精饮料的需求不断增长
- 葡萄酒旅游业蓬勃发展,创造丰厚利润
- 社交媒体的影响和“体验经济”的兴起
关键人物
- 星座品牌
- 保乐力加
- 人头马
- 托雷斯
- 富邑葡萄酒集团
- 马爹利
- 百加得有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 葡萄酒
- 白兰地
- 超市和大卖场
- 专卖店
- 网上零售
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
葡萄酒和白兰地市场的驱动因素和机遇
高端和奢侈酒精饮料需求增加,市场受益
一个主要的增长动力是消费者可支配收入的增加。随着经济增长和收入水平的提高,消费者愿意并能够在包括酒精饮料在内的奢华产品上花费更多。顶级的优质葡萄酒和白兰地被视为独家、手工制作的,并生产出物美价廉的产品。另一个因素是,消费者越来越意识到生产优质葡萄酒和白兰地所需的工艺和专业知识。人们越来越欣赏酒精饮料稀有而多样的口味、香气和复杂性,这进一步激发了对优质葡萄酒和白兰地的需求。
葡萄酒旅游业蓬勃发展,创造丰厚利润
葡萄酒旅游是葡萄酒和白兰地市场增长的主要因素之一。这种做法的主要好处之一是酒庄和消费者之间的直接联系。酒庄让游客可以与酿酒师见面,了解酿酒过程,熟悉品牌及其产品,最终与消费者建立更牢固的联系,从而提高品牌忠诚度和产品宣传。加强忠诚度和宣传可以增加葡萄酒品牌的销量。葡萄酒旅游还有助于提高酒庄及其产品的知名度和曝光率。在葡萄酒之旅中获得积极体验的游客更有可能与他人分享这种体验。这可以通过他们圈子里的口口相传和社交媒体来实现。这种口碑营销可以大大促进产品的宣传。
葡萄酒和白兰地市场细分分析
有助于得出葡萄酒和白兰地市场分析的关键部分是类型和分销渠道。
- 根据类型,葡萄酒和白兰地市场分为葡萄酒(红葡萄酒、白葡萄酒、玫瑰红酒等)和白兰地(干邑、雅文邑等)。
- 根据分销渠道,市场分为超市和大卖场、专业店、在线零售和其他。
葡萄酒和白兰地市场份额按地区分析
- 葡萄酒和白兰地市场报告对五个主要地理区域进行了详细分析,包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太、中东和非洲以及南美洲和中美洲。
- 每个地区进一步细分为各个国家。本报告提供 18 个国家的分析和预测,涵盖葡萄酒和白兰地市场动态,例如影响区域市场的驱动因素、趋势和机会。
- 此外,该报告还涵盖了波特五力分析,其中涉及影响这些地区葡萄酒和白兰地市场的主要因素的研究。
葡萄酒和白兰地市场新闻和最新发展
葡萄酒和白兰地市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。葡萄酒和白兰地市场的一些发展情况如下:
- Systembolaget 商店新推出 Rara Neagra Raritet 葡萄酒。(来源:Carlevana 酒庄/新闻稿/2024 年 4 月)
- Beehive 品牌推出白兰地新面貌。(来源:Beehive/新闻稿/2024 年 4 月)
葡萄酒和白兰地市场报告覆盖范围和交付成果
“葡萄酒和白兰地市场规模和预测(2021-2031)”对以下领域进行了详细的市场分析:
- 范围内涵盖的所有主要细分市场的全球、区域和国家层面的葡萄酒和白兰地市场规模和预测
- 葡萄酒和白兰地市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的波特五力分析和 SWOT 分析
- 葡萄酒和白兰地市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及葡萄酒和白兰地市场的最新发展
- 详细的公司简介
葡萄酒和白兰地市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2023 - 2031) | 4% |
史料 | 2021-2023 |
预测期 | 2024-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global wine and brandy market is estimated to grow at a CAGR of 4% during the forecast period 2024-2031.
Increasing alcohol consumption and growing demand for luxury and premium alcoholic drinks are driving factors impacting the wine and brandy market.
Influence of social media and the rise of the "experience economy" is anticipated to play a significant role in the wine and brandy market in the coming years.
Constellation Brands, Pernod Ricard, Remy Martin, Torres, Treasury Wine Estates, Martell, and Bacardi Limited, among others are the leading players operating in the wine and brandy market.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Trends and growth analysis reports related to Food and Beverages : READ MORE..
The List of Companies
1. Bronco Wine
2. Caviro
3. Constellation Brands
4. E and J Gallo Winery
5. LVMH
6. McDowell's No.1
7. Pernod Ricard
8. Torres Wines
9. Treasury Wine Estates
10. Vina Concha Y Toro
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.