Biscuits and Cookies Market Report 2031 by Segments, Geography, Dynamics, Recent Developments, and Strategic Insights

The biscuits and cookies market is projected to reach US$ 120.15 billion by 2031 from US$ 87.39 billion in 2023. The market is expected to register a CAGR of 4.1% during 2023–2031. The growing demand for gluten-free and low/no sugar biscuits and cookies is likely to bring new trends into the market during the forecast period.

Biscuits and Cookies Market Analysis

Increasing consumer interest in premium options and the growing trend toward indulgence in comfort foods are major factors contributing to the biscuits and cookies market growth. Rising disposable income and increasing demand for indulgent and premium food products propel the growth of the biscuits and cookies market. The expansion of e-commerce platforms and the growing influence of international brands have further bolstered the demand for biscuits and cookies. In addition, as more people migrate to urban areas and adopt a busier lifestyle, there is a growing demand for ready-to-eat and convenient food products.

Biscuits and Cookies Market Overview

Biscuits and cookies are small, heated food items made with flour, sugar, oil, and other ingredients such as chocolate, oats, raisins, almonds, cashews, and pistachios, along with additional ingredients such as nuts and seeds. Biscuits and cookies are primarily sold through bread shops and online retail channels; they can also be sold through hypermarkets, general stores, and superstores. Biscuits and cookies are a popular breakfast meal due to their high nutritional value, including fats, fibers, and carbohydrates. The growth of the global biscuits and cookies market is driven by the increasing demand for convenience snacking and the availability of healthy biscuit options.

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Biscuits and Cookies Market: Strategic Insights

Biscuits and Cookies Market

• Market Size 2023
  US$ 87.39 Billion
• Market Size 2031
  US$ 120.15 Billion

Market Dynamics

GROWTH DRIVERS

• Rise in Demand for Various Flavored Biscuits
• Strategic Initiatives by Key Players

FUTURE TRENDS

• Growing Demand for Gluten-Free and Low/No Sugar Biscuits and Cookies

OPPORTUNITIES

• Proliferation of E-Commerce

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Product Type

• Biscuits
• Cookies

Category

• Sugar Free
• Conventional

Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail

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Biscuits and Cookies Market Drivers and Opportunities

Strategic Initiatives by Key Players

Various industry players have undertaken strategic initiatives to strengthen their positions and capitalize on emerging opportunities. Mergers and acquisitions are prominent strategic initiatives key players adopt to consolidate market share and expand their product portfolios. For instance, in August 2024, Cerealto UK acquired Hill Biscuits, marking an exit for its long-time private equity investor, LDC. Also, partnerships and collaborations are other strategies utilized by biscuit and cookie manufacturers to leverage complementary strengths and resources. By partnering with retailers, distributors, or other food industry players, biscuit and cookie producers can enhance their distribution networks, increase brand visibility, and access new sales channels. For instance, in June 2024, Mondelēz International and Lotus Bakeries partnered to manufacture and sell biscuits in India. Under a dual-pronged initiative, US confectionery and snacking giant Mondelez will manufacture, market, and distribute Biscoff biscuits in India from its existing production network. Major players are investing heavily in marketing and branding to build stronger customer loyalty. Digital marketing campaigns, influencer collaborations, and targeted advertising are increasingly being used to engage with younger consumers and promote new product launches. For instance, in November 2023, Fox's Burton invested in a multi-million-dollar marketing campaign for Maryland cookies. The company launched a 360-marketing campaign, including social and in-store campaigns and a new TV advert, as it debuted new-look packaging.

Proliferation of E-Commerce

The proliferation of e-commerce is expected to present a significant opportunity for growth of the global biscuits and cookies market. With the increasing popularity and convenience of online shopping, e-commerce platforms provide biscuits and cookies producers with a direct channel to reach consumers worldwide. By leveraging e-commerce platforms, biscuit and cookie manufacturers can overcome traditional barriers to entry, such as geographic limitations and distribution challenges, and tap into new markets beyond their local regions. As consumers increasingly shift toward online shopping for convenience, the biscuits and cookies market is poised to benefit from greater visibility and wider product availability. According to Agriculture Canada, in the US, grocery e-commerce sales grew 26.4% annually from 2019 to 2023. E-commerce platforms offer biscuit and cookie producers the flexibility to showcase their products and communicate directly with consumers, enhancing brand visibility and customer engagement. Additionally, e-commerce allows biscuit and cookie producers to gather valuable insights into consumer preferences and market trends through data analytics, enabling them to tailor their product offerings and marketing strategies accordingly.

Biscuits and Cookies Market Report Segmentation Analysis

Key segments that contributed to the derivation of the biscuits and cookies market analysis are product type, category, and distribution channel.

• Based on product type, the market is bifurcated into biscuits and cookies. The biscuits segment is subsegmented into sweet plain biscuits, savory biscuits, coated biscuits, filled sandwich biscuits, wafer biscuits, and other biscuits. The cookies segment is further segmented into chocolate chip cookies, shortbread cookies, butter cookies, filled sandwich cookies, and other cookies. The biscuits segment held a larger share of the market in 2023.
• In terms of category, the market is bifurcated into sugar-free and conventional. The conventional segment dominated the market in 2023.
• Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The online retail segment dominated the market in 2023.

Biscuits and Cookies Market Share Analysis by Geography

The geographic scope of the biscuits and cookies market is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

Biscuits and cookies are increasingly popular in Asia Pacific. The market offers a wide variety of biscuits and cookies, including classic plain, chocolate, gluten-free options, and varieties infused with various fruits and flavors. This diverse range of options aims to cater to consumers' tastes and preferences. The Asia Pacific biscuits and cookies market is expanding rapidly due to the growing consumer interest in snacking options and the increasing demand for convenient, ready-to-eat food products. A rise in disposable income, rapid urbanization, and improved living standards propel the biscuits and cookies market growth. Consumers are seeking healthier and more nutritious food items, leading to increased demand for low-sugar, gluten-free, and high-fiber biscuits and cookies. Moreover, the rising popularity of premium products, growing demand for artisanal biscuits and cookies, and increasing availability of plenty of flavors in biscuits and cookies are expected to create lucrative opportunities for the market. Several international and domestic players in the biscuits and cookies market are adopting strategic initiatives such as partnerships, collaborations, expansions, and product launches to cater to the increasing consumer demand for biscuits and cookies in the region. For instance, in June 2024, Universal Robina Corp expanded Munchy's cookies and biscuits into Southeast Asia after integrating its acquisition into its Malaysian unit.

Biscuits and Cookies Market Market Report Scope

Biscuits and Cookies Market News and Recent Developments

The biscuits and cookies market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A recent key development in the biscuits and cookies market is mentioned below:

• Reliance and General Mills partnered to enter the snacking market, further expanding RCPL's portfolio in India's packaged consumer goods market. (Source: General Mills Inc, Press Release, May 2023)

Mondelēz International launched eight non-HFSS products across biscuits, confectionery, and drinking chocolate, aiming to offer a diverse range of snacking options without high fat, salt, or sugar (HFSS) from popular brands like belVita, Cadbury Drinking Chocolate, Maynards Bassetts, and The Natural Confectionery Company. (Source: Mondelēz International Inc, Press Release, August 2022)

Biscuits and Cookies Market Report Coverage and Deliverables

The "Biscuits and Cookies Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Biscuits and cookies market share and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Biscuits and cookies market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Biscuits and cookies market covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the biscuits and cookies market
• Detailed company profiles