Bread Market Size Report | Growth & Trends 2030

[Research Report] The bread market was valued at US$ 266.33 billion in 2022 and is projected to reach US$ 350.17 billion by 2030; it is expected to register a CAGR of 3.4% from 2022 to 2030.

Market Insights and Analyst View:

The rising importance of in-store bakeries in supermarkets and hypermarkets notably drives the global bread market growth. In-store bakeries are witnessed in several supermarkets and hypermarkets. Nonetheless, these small bakeries deliver a broad range of baked goods such as bread, bagels, baguettes, sandwich bread, burger buns, and others. In-store bakeries are popular for specialty bread types, mainly because they present reduced prices and the convenience of a one-stop purchase experience. Most customers are price-conscious and thus opt for supermarkets' private labels. The favor of pre-baked, packaged, and bake-off product ranges has grown worldwide. Many supermarkets and hypermarkets utilize this procedure for their baked goods. Freezing increases the products' shelf life and retains the texture of the products. These baked goods are an easy way to offer consumers the option to bake meals with time-saving and effort. All the abovementioned factors drive the global bread market growth during the forecast period.

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Bread Market: Strategic Insights

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Growth Drivers and Challenges:

The rising availability of bread through e-commerce platforms has been driving the global bread market growth. E-commerce platforms provide consumers the convenience of ordering baked goods, such as bread, from the comfort of their homes. Consumers can browse through a wide variety of bread, compare prices, and choose the trusted brands' products from the labeling instructions and reviews of other consumers, and can place orders. This convenience factor of e-commerce is particularly appealing to busy individuals or those who may not have easy access to physical grocery stores. According to the most recent 2020 ARTS release, e-commerce sales increased by US$ 244.2 billion or 43% in 2020, the first year of the COVID-19 pandemic, rising from US$ 571.2 billion in 2019 to US$ 815.4 billion in 2020. Therefore, the recorded rise in e-commerce sales has further encouraged consumers across the globe to adopt e-commerce.

The growth of e-commerce has spurred innovation in packaging, shipping, and delivery methods to ensure the freshness and quality of the bread. Thus, companies have been developing specialized packaging techniques and optimizing delivery logistics to preserve the taste and texture of the bread during transit. On October 22, 2021, Dr Schär introduced the world's first recycled plastic packaging for gluten-free bread. This initiative has created trust in food packaging experts while maintaining their products' taste, quality, and safety. Further, e-commerce platforms enable bread manufacturers and bakeries to establish direct consumer relationships. By bypassing the intermediaries and traditional retail channels, bakery manufacturers can better understand consumer preferences, receive feedback, and tailor their offerings accordingly. Thus, the major players such as Grupo Bimbo SAB de CV, Dr Schar AG, Dimpflmeier Bakery Ltd, Campbell Soup Co., and Wonder Brands Inc operating in the market are catalyzing their business by distributing their baked goods through e-commerce platforms, which, in turn, drives the global bread market growth.

Report Segmentation and Scope:

The global bread market is segmented on the basis of type, category, application, and geography. Based on type, the bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. Based on category, the bread market is bifurcated into organic and conventional. Based on distribution channel, the bread market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The bread market, based on geography, is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

Segmental Analysis:

Based on type, the bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. The loaves segment held a significant share in the bread market growth and is expected to register substantial growth during the forecast period. Loaves are primarily consumed as a staple food item. Loaves can be sliced and used for making sandwiches, toast, or as an accompaniment to soups, stews, or salads. They can also be used as a base for making bread pudding, French toast, or breadcrumbs for cooking and baking purposes. Loaves of bread are a convenient and quick option for meals and snacks, especially for busy individuals and families. They can be used in various dishes and cater to different dietary preferences, making them versatile.

Regional Analysis:

Based on geography, the bread market is divided into five key regions—North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global bread market was dominated by North America and accounted for ~US$ 50 billion in 2022. Europe is a second major contributor holding more than 20% share of the global market. Asia Pacific is expected to register significant growth at a CAGR of over 5% during the forecast period. The US, Canada, and Mexico are the major countries in North America. North America offers an extensive growth opportunity for the bread market key industry participants owing to the changing consumer behavior. The population in the region is increasingly seeking healthier and more convenient food options in baked goods such as bread, baguettes, bagels, and buns and rolls. As a result, there is a growing demand for whole grain and specialty bread, including gluten-free, organic, and artisanal varieties. In North America, bread is considered a convenient and time-saving food product for busy individuals and families; hence, the demand for ready-to-eat and on-the-go food products, such as sliced bread and sandwiches, is driving the bread market growth in North America. According to The Observatory of Economic Complexity (OEC), in 2021, the US imported US$ 7.47 billion in bakery products and became the largest importer of bakery products globally. Also, in 2021, bakery products were the 77th most imported product in the US, and the country primarily imports bakery products from Canada, Mexico, Italy, France, and Germany. Hence, the increase in imports of bakery products across the US indicates a growing consumption of bread among the population in North America.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the bread market are listed below:

• In August 2019, as part of a commitment to reduce its carbon footprint, Grupo Bimbo SAB de CV announced the launch of Mexico's first compostable packaging for bread. The action was among initiatives presented at an event held in Mexico.
• In August 2022, Grupo Bimbo SAB de CV announced the launch of “Bimbo Open Door,” a business accelerator to invest in Latin American bakery and snack projects that align with at least one of the three pillars of the company's sustainability strategy.
• In June 2022, Nature's Harvest, locally made in California, announced the relaunch of its full line of bread products across the state. The reintroduction includes consumer insight-driven improvements to their varieties, taste, and packaging.
• In January 2023, Sara Lee, makers of bread, buns, rolls, and breakfast products, announced the latest addition to its lineup of products: Sara Lee White Bread Made with Veggies. Baked with the equivalent of one cup of veggies per loaf and fortified with vitamins A, D, and E, the new Sara Lee White Bread Made with Veggies is an effective option for adding some extra goodness to any meal.

Bread Market Regional Insights

The regional trends and factors influencing the Bread Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Bread Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Bread Market Report Scope

Bread Market Players Density: Understanding Its Impact on Business Dynamics

The Bread Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Bread Market are:

1. Three Bakers Gluten-Free Bakery
2. Dr Schar AG
3. FGF Brands Inc
4. Dimpflmeier Bakery Ltd
5. Vibrant Health Products Inc

Disclaimer: The companies listed above are not ranked in any particular order.

COVID-19 Impact:

In 2021, the economies of various countries showed signs of recovery as governments announced relaxations in the previously imposed restrictions, which subsequently boosted the global bread marketplace. The governing bodies of various countries across the globe permitted manufacturers to operate at full capacities, which helped them overcome demand and supply gaps and other challenges. Further, a vast percentage of people across the globe were fully vaccinated by 2021. As a result of overall progress in the global marketplace, bread manufacturers focused on scaling up their production to revive their businesses. In early 2021, the COVID-19 pandemic prompted many consumers to prioritize health and well-being, increasing demand for healthier bread options. Products such as whole grain, multi-grain, and artisanal bread gained popularity as consumers sought more nutritious choices. With the shutdown of brick & mortar retail outlets and safety concerns, online grocery shopping and home-delivery services experienced a surge during the pandemic.

Competitive Landscape and Key Companies:

A few of the prominent players operating in the global bread market include Three Bakers Gluten-Free Bakery, Dr Schar AG, FGF Brands Inc, Dimpflmeier Bakery Ltd, Vibrant Health Products Inc, Wonder Brands Inc, Bakers Delight Holdings Ltd, Grey Matlock Bakery Inc, Grupo Bimbo SAB de CV, and Campbell Soup Co., are among others. These players offer cutting-edge bread with innovative features to deliver a superior experience to consumers. These are largest bread manufacturing companies in the bread industry, and are widely known for wide range of varieties and various specialty bread.