The US loofah market is projected to grow from US$ 628.09 million in 2023 to US$ 942.24 million by 2031; the market is expected to register a CAGR of 5.2% during 2023–2031. The growing influence of social media and celebrity endorsements is a prominent trend in the market.
US Loofah Market Analysis
The growing need for skin care and rising health awareness among consumers contributes to the US loofah market share. In addition, the growing number of health-conscious consumers in the country contributes to the increased demand for natural loofahs. Moreover, many brands of loofahs are available on retail shelves across the country based on different requirements and affordability. Loofahs are supplied to end users through various distribution channels such as supermarkets and hypermarkets, specialty stores, and online retail stores. Manufacturers prefer to promote and sell their products through supermarkets and hypermarkets due to their high footfall. Moreover, the preference for online buying is high among consumers owing to the convenience offered due to home delivery services.
US Loofah Market Overview
The US loofah market growth is attributed to increasing consumer demand for natural and eco-friendly products. Natural loofahs include those that are extracted from luffa gourd. The market growth is attributed to the awareness of the benefits of using biodegradable personal care products. With people steering toward sustainable choices, loofahs received popularity as they have soft exfoliating properties with minimal environmental impact. The growing influence of celebrity endorsements on various social media platforms is an emerging trend in the market as these products belong to overall holistic self-care practice. With established brands and new entrants focused on organic offerings, the competitive landscape is marked by sustainability-focused branding and social media engagement that capture consumer interest and contribute to the US loofah market size.
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US Loofah Market: Strategic Insights
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US Loofah Market: Strategic Insights
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US Loofah Market Drivers and Opportunities
Increased Demand for Organic and Natural Products
The increasing popularity of the zero-waste movement in the country has drawn attention toward natural and organic loofahs that are biodegradable and compostable. Unlike synthetic loofahs, natural and organic loofahs are produced from the fruits of the vine-growing luffa plants. They are part of the gourd family, also known as Cucurbitaceae. The luffa fruit is dried and peeled; its fibrous interior is used as a sponge. Natural loofahs tend to be abrasive and stronger than traditional and synthetic loofahs.
Several natural and organic loofahs are made using vetiver as a raw material. Vetiver is a tall perennial grass known for its healing properties and appealing aroma. Loofahs that are made using vetiver grass provide extra hydration and moisturization to the skin. Such benefits of the organic and natural loofah drive its demand in the US. Further, several manufacturers, including EcoRoots, Natural Bath and Body Shop, and Grapeseed Co, offer organic and natural loofahs to meet the growing demand in the country.
Expanding E-Commerce Industry as a Major Distribution Channel
The US loofah market growth is accelerated by the emerging e-commerce industry in the country. The emergence of e-commerce has resulted in significant changes in shopping experiences. A rise in penetration of smartphones and the Internet, an upsurge in purchasing power, the ease of accessing emerging technologies, and the convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the growth of e-commerce across the country.
Consumers increasingly prefer online retail platforms for buying products, such as skincare and bath essentials, rather than the traditional purchasing model. With the increasing penetration of online shopping, manufacturers are selling products directly-to-customer (D-to-C) by launching online retail sites, eliminating the need to invest in expensive marketing and distribution infrastructure. Thus, the consumers’ increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers are expected to open lucrative opportunities for the loofah market during the forecast period.
US Loofah Market Report Segmentation Analysis
Key segments that contributed to the derivation of the US loofah market analysis are product type and distribution channel.
- Based on product type, the US loofah market is segmented into loofah with handle and loofah without handle. The loofah with handle segment is expected to grow at the fastest CAGR over the forecast period. A loofah with a handle combines the natural exfoliating properties of a traditional loofah with the convenience of an extended handle, allowing for easier access to hard-to-reach areas in the body. Loofah with handles is marketed with its ability to be handled efficiently to improve skin texture by sloughing off dead skin cells, invigorating the skin, and promoting circulation.
- Based on distribution channel, the US loofah market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest share in the US loofah market repoirt in 2023.
US Loofah Market Share Analysis by Country
The demand for natural and synthetic loofah is growing rapidly in the country due to the increased influence of skin care and shower routines. The demand for loofahs without handle is witnessing a surge in the country. Loofah with handle is expected to grow at a faster CAGR during the forecast period. A loofah with a handle combines the natural exfoliating properties of a traditional loofah with the convenience of an extended handle, allowing for easier access to hard-to-reach areas on the body. Loofah with handles is marketed with its ability to be handled efficiently to improve skin texture by sloughing off dead skin cells, invigorating the skin, and promoting circulation. The handle is typically made from plastic, wood, and other durable materials, adding to product longevity and ease of use. In retail, loofahs with handles are widely available through big box stores, online retailers, and health and beauty shops. The variety in design, handle length, and loofah texture provides consumers with various options and caters to different preferences and skin types. In addition, the online retail distribution channel is expected to dominate the market during the forecast period. E-commerce platforms are increasingly preferred by consumers owing to the convenience of remote shopping, availability of different brands, and free home delivery services. Additionally, product descriptions, user reviews, and ratings provided on online platforms help consumers choose the right product. Many brands of loofah are available across online retail channels at affordable prices, which further enhances the customer shopping experience. E-commerce platforms have multiple payment options and easy return/exchange policies, which enhances their appeal among consumers.
US Loofah Market Report Scope
US Loofah Market News and Recent Developments
The US loofah market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases.
US Loofah Market Report Coverage and Deliverables
The "US Loofah Market Share and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- US loofah market trends and forecast for all the key market segments covered under the scope
- US loofah market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- US loofah market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the US loofah market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market is expected to register a CAGR of 5.2% during 2023–2031.
NectarLife, PMD Beauty, Earth Therapeutics, Coty Inc, EcoTools Beauty, Zephyr Companies LLC, IMS Trading LLC, Natural Bath and Body Shop, Daily Concepts, and Finchberry are among the key players operating in the market.
The growing social media influence and celebrity endorsements is expected to emerge as a future trend in the market during the forecast period.
The growing awareness of skin health and wellness in the country drives the market growth.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. US Loofah Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Threat of New Entrants:
4.2.2 Threat of Substitutes:
4.2.3 Bargaining Power of Buyers:
4.2.4 Bargaining Power of Suppliers:
4.2.5 Competitive Rivalry:
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 Distribution Channel
4.3.5 List of Vendors in the Value Chain
5. US Loofah Market – Key Market Dynamics
5.1 US Loofah Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Growing Awareness of Skin Health and Wellness
5.2.2 Increasing Demand for Organic and Natural Products
5.3 Market Restraints
5.3.1 Rising Availability of Alternative/Substitute Products
5.4 Market Opportunities
5.4.1 Expanding E-Commerce Industry as a Major Distribution Channel
5.5 Future Trends
5.5.1 Growing Influence of Social Media and Celebrity Endorsements
5.6 Impact of Drivers and Restraints:
6. US Loofah Market Analysis
6.1 US Loofah Market Revenue (US$ Million), 2021–2031
6.2 US Loofah Market Forecast and Analysis
7. US Loofah Market Analysis – by Product Type
7.1 Loofah With Handle
7.1.1 Overview
7.1.2 Loofah With Handle: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Loofah Without Handle
7.2.1 Overview
7.2.2 Loofah Without Handle: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
8. US Loofah Market Analysis – by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
9. Competitive Landscape
9.1 Heat Map Analysis
9.2 Company Positioning and Concentration
10. Company Profiles
10.1 NOA LLC
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Age Sciences Inc
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Earth Therapeutics Inc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Coty Inc
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 EcoTools Beauty
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
10.6 Zephyr Companies LLC
10.6.1 Key Facts
10.6.2 Business Description
10.6.3 Products and Services
10.6.4 Financial Overview
10.6.5 SWOT Analysis
10.6.6 Key Developments
10.7 Hudson Made
10.7.1 Key Facts
10.7.2 Business Description
10.7.3 Products and Services
10.7.4 Financial Overview
10.7.5 SWOT Analysis
10.7.6 Key Developments
10.8 Natural Bath & Body
10.8.1 Key Facts
10.8.2 Business Description
10.8.3 Products and Services
10.8.4 Financial Overview
10.8.5 SWOT Analysis
10.8.6 Key Developments
10.9 Daily Concepts
10.9.1 Key Facts
10.9.2 Business Description
10.9.3 Products and Services
10.9.4 Financial Overview
10.9.5 SWOT Analysis
10.9.6 Key Developments
10.10 Finchberry LLC
10.10.1 Key Facts
10.10.2 Business Description
10.10.3 Products and Services
10.10.4 Financial Overview
10.10.5 SWOT Analysis
10.10.6 Key Developments
11. Appendix
11.1 About The Insight Partners
List of Tables
Table 1. US Loofah Market Segmentation
Table 2. List of Vendors
Table 3. US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. US Loofah Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 5. US Loofah Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 6. Heat Map Analysis
List of Figures
Figure 1. Porter’s Five Forces Analysis
Figure 2. Ecosystem: US Loofah Market
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. US Loofah Market Revenue (US$ Million), 2021–2031
Figure 5. US Loofah Market Share (%) – by Product Type, 2023 and 2031
Figure 6. Loofah With Handle: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
Figure 7. Loofah Without Handle: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. US Loofah Market Share (%) – by Distribution Channel, 2023 and 2031
Figure 9. Supermarkets and Hypermarkets: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. Specialty Stores: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Online Retail: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Others: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
Figure 13. Company Positioning and Concentration
The List of Companies - US Loofah Market
- NectarLife
- PMD Beauty
- Earth Therapeutics
- Coty Inc
- EcoTools Beauty
- Zephyr Companies LLC
- IMS Trading LLC
- Natural Bath and Body Shop
- Daily Concepts
- Finchberry
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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